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WHAT CLIENTS ARE SAYING
“In just four months,
I’ve already seen tremendous growth and even landed my biggest order to date.”
Divya,
Butter & Batter
My business has seen significant return on investment with the ad campaigns Niche Up have put into place.
Amie Cunningham,
Thief & Bandit
Sarah has helped us level up our social media and marketing channels by unveiling blind spots and teaching us a strategy
that works.
Alex Gillis,
Rousseau's Fine Furniture
SAVE 15% IF YOU INVEST BEFORE 12/15!
LET'S MAKE 2026 YOUR BEST YEAR YET!
Is this You?
You’re a ready to scale entrepreneur who:
Is an E-Commerce brand with a Shopify store
Has outgrown the DIY hustle and craves support (but not yet ready to hire a team)
Wants to reach more of the right, NEW people, consistently
Has an existing opt-in (e.g. a discount pop-up) and is open to making process and/or tech improvements
Has a Facebook Business Page and an Instagram Business Profile
Feels comfortable using Canva
Has zero interest in bro-marketing energy; you value depth, purpose, and marketing that feels authentically you
If most of these are YES for you...
You are a perfect candidate for our Done-With-You Meta Ads Incubator
Just 6 spots left in December for our special Holiday Pricing!
Welcome to Niche Up Digital!
Hi! We're Cassandra and Sarah...
Soul-led marketers, strategists and creatives who believe growing your business shouldn’t mean burning out or selling out.
At Niche Up Digital, we do ads differently.
With a combined 30+ years of experience across digital strategy, copywriting, design, entrepreneurship, and emotional intelligence coaching, we bring both the how, the heart and the soul to help you grow.
We’ve built brands from the ground up, launched hundreds of marketing campaigns, coached purpose-driven
founders, and designed sales systems that don’t just “work”...they feel good to run. From
Shopify stores to coaches, creatives to consultants, we’ve helped our clients go from
stuck and scrambling to scaling with strategy.
We believe in:
-
Ads that amplify your voice, not drown it out.
-
Funnels that build connection, not confusion.
-
Growth that’s sustainable AND aligned to you.
Whether you’re launching your first paid Meta campaign using the Ads Manager or ready to stop crossing your fingers every time you “boost” on Instagram, this program is where clarity meets confidence, and where you don’t have to do it alone in your DIY bubble.
Inside our Done-WITH-You program, you’ll learn to run Meta Ads with us that tell your brand story, build relationships and get results.
No more guesswork. No more doing it solo.
Let’s Niche Up! Build your ad system with soul, and scale in a
way that feels as good as it works.
The 12-Week Curriculum:
PHASE 1:
Foundations + Alignment
We start by grounding your entire ecosystem: mapping your customer journey, clarifying your messaging, and building your Genius Social System™ so your ads actually sound like you. This is where your funnel gets crystal clear, your story finds its rhythm, and your creative starts doing the heavy lifting that makes your ideal customers say, “Oh, this is for me.”
PHASE 2:
Testing with Creative Diversification
Here’s where strategy meets experimentation. You’ll use your Genius Social System™ to build your first 20 ad assets and let Meta’s algorithm do what it does best: find your people. We’ll teach you our Testing & Optimizing Method: the simple, sustainable way to create scroll-stopping content and validate what works before you put real dollars behind it.
PHASE 3:
Launch + Optimize
It’s launch time...but not the stressful kind. You’ll set up your sales campaign with live feedback, hit publish with confidence, and learn exactly how to read and refine your data like a CEO. No spiraling, no mystery metrics…just clarity, calm, and a repeatable campaign strategy you can run again and again.
Build a visibility-to-sales ad system that’s aligned, ethical, and ready to scale.
What's Included:
This is not one of those self-paced courses where you purchase, feel all alone in the wilderness, then inevitably never finish. This is a high-touch, done-with-you experience with coaching, tools, and real feedback baked in.
6 x 1:1 Coaching + Troubleshooting Sessions
Spread out at key moments in the program (e.g. mid-project, before launch), these 60-minute calls are your space for tech walk-throughs, strategy and guided implementation.
VALUE: $1600
Lifetime Access to
Thrive Learn Portal
Includes video trainings, all call replays, templates, and future program updates so you can revisit or refine as your business evolves.
VALUE: $1500
6 x Personalized Loom Reviews
Get custom Loom replies for anything from ad copy reviews to tech check-ins and results coaching. You ask, we screen-share. Detailed, on-demand guidance via video walkthroughs from our team.
VALUE: $1000
Project-Mapped
Asana Workspace
Includes video trainings, all call replays, templates, and future program updates so you can revisit or refine as your business evolves.
VALUE: $100
Private Skool
Community
You’ll join an intimate group of aligned entrepreneurs for peer connection, feedback, and direct access to Team Niche Up.
VALUE: $500
Clio, our Custom
Content GPT
Plug in your voice + offer, and let our custom-built tool help you generate scroll-stopping ad headlines and hooks.
VALUE: $50
BONUSES:
More than just ads, these bonuses help you help you create a sustainable, soul-aligned system that supports your work and your life.
Fix My Funnel Audit
Get a 1:1 Loom review of your opt-in or sales page from a strategist who actually gets your vibe. We’ll show you what’s working—and what’s missing.
Leads & Sales Ecosystem Training
Finally understand how your unique offer fits into the world of paid traffic, so you can stop guessing and start building with intention.
VALUE: $250
VALUE: $150
90-Day Ad Plan Template
Bridge your paid campaigns with your organic strategy using our plug-and-play planner that keeps you consistent (without burning out).
Design Your Nervous System Friendly Workday
Our mini course to help you structure your week for clarity, calm, and momentum. Built for the woman who’s doing a lot.
VALUE: $50
VALUE: $50
Total Value:
$5800
YOUR INVESTMENT BEFORE 12/15:
You’ll get full access to the entire program, plus personalized support and lifetime tools, at a special Year End Offer.
$2500 CAD
pay in full
REG PRICING $2950
3 x $950 CAD monthly payments
REG PRICING $999
PLUS AD SPEND BUDGET (MINIMUM):
You’ll need a minimum of $600 CAD in total ad spend to get the algorithm really working for you...not dabbling, not guessing, but gathering enough data to learn who your ideal customers truly are.
Here’s the typical breakdown:
Sales or Lead Campaign:
$20–$30/day (at minimum) per ad set
Run for 4–6 weeks to unlock meaningful data and momentum
Meta rewards consistency. The brands who win aren’t the ones who sprint. They’re the ones who commit. When you stay in the game for minimum 3-4 months, that’s when the real magic happens: lower costs, stronger audiences, and results you can scale with confidence.
Long game mindset. Long-term ROI.
Your future CEO self will thank you.
SAVE 15% IF YOU INVEST BEFORE 12/15!
LET'S MAKE 2026 YOUR BEST YEAR YET!
Secure your discounted rate now, run it through as a marketing tax write-off, and start the new year with a smarter, calmer customer-growth system already in motion.
WHY CLIENTS CHOOSE NICHE UP
Sarah is OUTSTANDING! Working with Sarah helped me understand how I could automate systems to help my business grow.
Val LaVigne,
Exhale Pilates
Niche Up understood my goals and crafted ads that resonated with my audience, resulting in noticeable boost in conversions.
Jeenie,
KeepFit Women
Excellent experience with Sarah and her team! We will hire her again and highly recommend
her services.
Joey Tavares,
Paintastic Inc
Results we get our clients:
ROI & ROAS: Return on Investment & Return on Ad Spend
13x ROAS + 143 new subscribers for handprinted Halifax fashion brand
24x ROAS ($9048) in gift set sales with ads + new Klaviyo email automations
7x ROAS + 6K growth in IG followers for a Hair Salon Masterclass training
8x ROAS ($4400) in baked goods sales with ads + new Shopify website
Results you can expect:
You’ll be engaging with more NEW potential clients and customers
You’ll launch real ads and feel confident managing them
You’ll understand basic metrics, and how to improve them
You’ll have a clear, repeatable system for visibility, leads, and sales
The VIBE?
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