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WHAT CLIENTS ARE SAYING
“In just four months,
I’ve already seen tremendous growth and even landed my biggest order to date.”
Divya,
Butter & Batter
My business has seen significant return on investment with the ad campaigns Niche Up have put into place.
Amie Cunningham,
Thief & Bandit
Sarah has helped us level up our social media and marketing channels by unveiling blind spots and teaching us a strategy
that works.
Alex Gillis,
Rousseau's Fine Furniture
Is this You?
You’re a ready to scale entrepreneur who:
Is an E-Commerce brand and has a Shopify or Square store
Has outgrown the DIY hustle and craves support (but not yet ready to hire a team)
Wants to reach more of the right, NEW people, consistently
Has an existing opt-in (email automation) + funnel (email sequence + upsells), and is open to making process and/or tech improvements
Has a Facebook Business Page and an Instagram Business Profile
Feels comfortable using Canva
Has zero interest in bro-marketing energy; you value depth, purpose, and marketing that feels authentically you
If most of these are YES for you...
You are a perfect candidate for our Done-With-You Meta Ads Beta Program* for our Autumn 2025 Cohort.
We are enrolling 6 applicants who fit these criteria.
*What is a Beta Program?
This is the very first round of The Niche Up Ads Incubator, which means you’ll be part of a small group helping us shape the program in real time. You’ll get extra access and a special investment rate in exchange for your honest feedback as we build this together
Welcome to Niche Up Digital!
Hi! We're Cassandra and Sarah...
Soul-led marketers, strategists and creatives who believe growing your business shouldn’t mean burning out or selling out.
At Niche Up Digital, we do ads differently.
With a combined 30+ years of experience across digital strategy, copywriting, design, entrepreneurship, and emotional intelligence coaching, we bring both the how, the heart and the soul to help you grow.
We’ve built brands from the ground up, launched hundreds of marketing campaigns, coached purpose-driven
founders, and designed sales systems that don’t just “work”...they feel good to run. From
Shopify stores to coaches, creatives to consultants, we’ve helped our clients go from
stuck and scrambling to scaling with strategy.
We believe in:
-
Ads that amplify your voice, not drown it out.
-
Funnels that build connection, not confusion.
-
Growth that’s sustainable AND aligned to you.
Whether you’re launching your first paid Meta campaign using the Ads Manager or ready to stop crossing your fingers every time you “boost” on Instagram, this program is where clarity meets confidence, and where you don’t have to do it alone in your DIY bubble.
Inside our Done-WITH-You program, you’ll learn to run Meta Ads with us that tell your brand story, build relationships and get results.
No more guesswork. No more doing it solo.
Let’s Niche Up! Build your ad system with soul, and scale in a
way that feels as good as it works.
The 12-Week Curriculum:
PHASE 1:
Foundations + Alignment
We kick things off by mapping your customer journey, clarifying your messaging, and building your Stacked Storytelling Ads System™ - so your ads sound like you and strategically nurture relationships with your ideal customers. You’ll get crystal clear on your funnel, your budget, and what makes your audience say “yes.”
PHASE 2:
Testing + Audience Growth
Say goodbye to guesswork and expensive experiments.
You’ll use our Sprint Testing Method to quickly validate your hooks, images, and offers—without draining your budget. Then we’ll build your first “Next Level Boost” campaign to find and warm up new ideal customers with purpose, not panic.
PHASE 3:
Launch + Optimize
Now it’s go time. You’ll set up your sales campaign (with live feedback), launch with support, and learn how to read and refine your data like a pro. No spiraling, no secrets—just confidence, clarity, and a campaign you can rinse and repeat.
Build a visibility-to-sales ad system that’s aligned, ethical, and ready to scale.
What's Included:
This is not one of those self-paced courses where you purchase, feel all alone in the wilderness, then inevitably never finish. This is a high-touch, done-with-you experience with coaching, tools, and real feedback baked in.
6 x 1:1 Coaching + Troubleshooting Sessions
Spread out at key moments in the program (e.g. mid-project, before launch), these 60-minute calls are your space for tech walk-throughs, strategy and guided implementation.
VALUE: $1600
Lifetime Access to
Thrive Learn Portal
Includes video trainings, all call replays, templates, and future program updates so you can revisit or refine as your business evolves.
VALUE: $1500
6 x Personalized Loom Reviews
Get custom Loom replies for anything from ad copy reviews to tech check-ins and results coaching. You ask, we screen-share. Detailed, on-demand guidance via video walkthroughs from our team.
VALUE: $1000
Project-Mapped
Asana Workspace
Includes video trainings, all call replays, templates, and future program updates so you can revisit or refine as your business evolves.
VALUE: $100
Private Skool
Community
You’ll join an intimate group of aligned entrepreneurs for peer connection, feedback, and direct access to Team Niche Up.
VALUE: $500
AI Aligned Copy
Generator Tool
Plug in your voice + offer, and let our custom-built tool help you generate scroll-stopping ad headlines and hooks.
VALUE: $50
BONUSES:
More than just ads, these bonuses help you help you create a sustainable, soul-aligned system that supports your work and your life.
Fix My Funnel Audit
Get a 1:1 Loom review of your opt-in or sales page from a strategist who actually gets your vibe. We’ll show you what’s working—and what’s missing.
Leads & Sales Ecosystem Training
Finally understand how your unique offer fits into the world of paid traffic, so you can stop guessing and start building with intention.
VALUE: $250
VALUE: $150
90-Day Ad Plan Template
Bridge your paid campaigns with your organic strategy using our plug-and-play planner that keeps you consistent (without burning out).
Design Your Nervous System Friendly Workday
Our mini course to help you structure your week for clarity, calm, and momentum. Built for the woman who’s doing a lot.
VALUE: $50
VALUE: $50
Total Value:
$5800
YOUR INVESTMENT:
This Beta round runs through Summer and early Fall 2025. You’ll get full access to the entire program, plus personalized support and lifetime tools, at a special founders-only rate.
BETA PROGRAM RATE:
$2500 CAD
paid in full
(save $350!)
3 x $950 CAD monthly payments
AD SPEND BUDGET (MINIMUM):
You’ll need approximately $560 CAD in total ad spend. Here’s how it typically breaks down:
-
Sprint Testing: $30
-
Next Level Boost: $150
-
Sales or Lead Campaign: $10/day per ad set for 2–3 weeks
YOUR FEEDBACK = PART OF THE MAGIC
We’ll ask for your input mid-program and at the end—so we can continue shaping this into the most supportive ads experience out there.
WHY CLIENTS CHOOSE NICHE UP
Sarah is OUTSTANDING! Working with Sarah helped me understand how I could automate systems to help my business grow.
Val LaVigne,
Exhale Pilates
Niche Up understood my goals and crafted ads that resonated with my audience, resulting in noticeable boost in conversions.
Jeenie,
KeepFit Women
Excellent experience with Sarah and her team! We will hire her again and highly recommend
her services.
Joey Tavares,
Paintastic Inc
Results we get our clients:
ROI & ROAS: Return on Investment & Return on Ad Spend
13x ROAS + 143 new subscribers for handprinted Halifax fashion brand
122 freebie downloads (and new subscribers) for an Outdoor Nature Based kids camp
7x ROAS + 6K growth in IG followers for a Hair Salon Masterclass training
8x ROAS ($4400) in baked goods sales with ads + new Shopify website
Results you can expect:
You’ll be engaging with more NEW potential clients and customers
You’ll launch real ads and feel confident managing them
You’ll understand basic metrics, and how to improve them
You’ll have a clear, repeatable system for visibility, leads, and sales
The VIBE?
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