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  • Writer's pictureNonso Okolo

The Hidden Truth: Why "Free" Organic Social Media Could Be Costing You More Than You Think

Updated: Jun 9

Imagine launching your dream business and thinking, "I’ll use social media to spread the word—it’s free!"

If you’re reading this article, you’re probably way past this – you may even be at the jaded, energy-depleted phase of social media.

But why?

Psst. . . Just want to be sure you know this before reading the rest:

At Niche Up, we believe that a smooth and enjoyable social media practice is achievable for small businesses and solopreneurs. Our signature training ensures you make the platform work for your business, not the other way around. So we’re not here to tell you to give up on organic social media all together. We just think there’s a smarter way to do it than most “gurus” are teaching.

Now back to that “free” idea. . .

The Time and Effort Investment

You’ve set up your business’s social media accounts. Initially, it feels like a free way to promote your products or services. But soon, you realize it’s taking a lot of your time. And we all know, time is money!

Creating social media posts isn’t as quick and easy as snapping a photo and hitting "post." You need to plan what to post, take great photos or videos, write catchy captions, and respond to comments.

This eats up hours that you could spend on other important business tasks. Every minute on social media is a minute away from running your business.

Great content is what grabs attention. It’s more than just good photos or videos; it’s well-written posts, engaging videos, and eye-catching graphics. Maybe you start using tools like Canva, or even hire someone to help.

Before you know it, you’re spending money on subscriptions and freelancers. And remember, keeping your social media lively often requires more than one person’s effort. The costs of producing quality content add up quickly.

The Ever-Changing Social Media Landscape

Social media is always changing. Just when you’ve figured out the latest trend, something new pops up.

Staying up to date with these changes means you’re always learning, maybe even buying new tools or taking courses.

It’s like trying to keep up with the latest trends in your own industry—it’s a lot of work!

This constant learning and adaptation is crucial to stay relevant and effective, but it requires time and sometimes money.

Growing your followers without paying for ads can be super slow. Social media platforms keep your organic viewership to about 5% . . . because they want you to pay for ads!

This slow growth might mean you’re not reaching new customers as quickly as you’d like. It can be frustrating to see your hard work result in only a small increase in followers or engagement.

To grow organically (aka for “free”), you need to be on the hamster-wheel producing high-quality content and engaging with your audience daily – which is time-consuming.

The Long-Term Commitment and Costs

Succeeding with organic social media is like mastering a new skill—it takes time and patience. You need to keep putting in effort and resources to stay engaged with your followers. This is a long-term commitment.

Unlike paid ads, where you can see immediate results, organic social media growth takes time. You have to build trust and relationships with your audience, which doesn’t happen overnight.

Figuring out if your time and effort on social media are paying off is tough. It’s hard to measure compared to paid ads, which give you clearer results (as long as you’re tracking correctly by using Google Analytics in tandem with Meta).

With paid ads, the tools and hacks are there to analyze how much you spent and how much you “earned”.

Organic social media is super important to enjoy and simplify – but are you seeing how it’s just not “free”? The hidden costs of free social media can add up, too, making it potentially as expensive as paid advertising when you measure in time and frustration!

We’re Here To Help You Hustle Less!

At Niche Up Digital, we help clients like you manage social media smartly for all business stages (cold, warm, hot markets). We combine this with paid ads that grow your client base without breaking the bank.

We understand the challenges of managing organic social media and can show you strategies to make it more effective without draining your resources.

Sign up for our free 1:1 marketing review—it’s incredibly valuable—and we’ll show you how to connect with more of your best clients using our “Leads and Sales Ecosystem Training”.

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