Divya Aggarwal at Butter & Batter left her job in tech to launch her macaron biz full time in 2022. She joined Niche Up in 2024 to implement Meta Ads and a strategic email funnel using Shopify and Klaviyo. The result? Predictable seasonal launches, steady e-commerce sales, and an increase in high-value wedding and corporate gifting orders. All of which turned organic momentum into scalable, sustainable growth.

Think of your business like a garden. You can’t grow vibrant flowers and tomatoes unless you’ve nourished and tended the soil. In business, your nervous system is the soil, and paid advertising is one of the most useful tools to get more bees, aka customers, visiting your website and buying your products.

We are entering 2025 with a bit of trepidation. We know we're on the cusp of shifts so big they could make 2024 look like a piece of cake!

Ah, the end of the year — the season when demands pull you in all directions. But it IS possible to run your business and take a breather.

Imagine building a business that reflects your true self, even if it’s messy? And the algorithm? Whatevs.

Have you ever wondered if there was something deficient in you for being multi-passionate, or living a life of many (many!) pivots? I was...