Divya Aggarwal at Butter & Batter left her job in tech to launch her macaron biz full time in 2022. She joined Niche Up in 2024 to implement Meta Ads and a strategic email funnel using Shopify and Klaviyo. The result? Predictable seasonal launches, steady e-commerce sales, and an increase in high-value wedding and corporate gifting orders. All of which turned organic momentum into scalable, sustainable growth.

Confetti My Party launched in 2019 and joined Niche Up’s Done-With-You Ads Incubator in 2026 to better understand Meta Ads for their growing e-commerce brand. What shifted wasn’t just strategy, it was confidence. By learning how to build intentional campaigns and customer journeys, ads stopped feeling intimidating and became a tool for long-term, sustainable growth and CEO-level decision-making.

Think of your business like a garden. You can’t grow vibrant flowers and tomatoes unless you’ve nourished and tended the soil. In business, your nervous system is the soil, and paid advertising is one of the most useful tools to get more bees, aka customers, visiting your website and buying your products.

If you've got a big launch or sale coming up before 2024 ends, don’t wait! Meta Ads are a way to build trust! Are you ready for them?

Having an online presence in the form of a website or social media is super important for any business. It helps people find you, learn...

“E-Commerce isn't an industry; e-commerce is a tactic!” - Tobias Lütke, Shopify Founder and CEO UPDATED August 7, 2024. In the dynamic...