Q&A with Confetti My Party: Meta Ads Incubator Grads

Business Name: Confetti My Party

Launched: September 2019

Working with Niche Up since: August 2025

Service: Done-With-You (DWY) Ads Incubator

Shifting From Intimidated by Meta Ads to Empowered CEO

When Confetti My Party first began exploring Meta Ads, it wasn’t from zero experience. They had run ads before. They had seen some success. But something felt… incomplete.

“Meta ads felt overwhelming and honestly a bit intimidating,” Elyssa Gagliardi, one of the three founders, shared. “We had run ads before and seen results, but it always felt very surface-level. I knew there was more strategy behind it that we weren’t fully understanding.”

Like many growing e-commerce brands, they didn’t want to just boost posts or hope for conversions. They wanted clarity. They wanted to understand how ads actually worked — and how to use them intentionally inside their broader customer journey.

What ultimately made them say yes to the Done-With-You Ads Incubator wasn’t outsourcing. It was ownership.

“The program wasn’t about handing everything off to someone else. We wanted to actually learn how ads work and how to run them ourselves. Having a DIY, education-first approach felt aligned because it meant we could truly understand the Meta ecosystem instead of guessing or relying on someone else.”

What Changed When Strategy Replaced Guesswork

The biggest shift wasn’t just revenue. It was confidence.

As they refined their offer, clarified their messaging, and built a more intentional email funnel alongside their Meta campaigns, everything began to connect.

“Building out a more intentional customer journey helped us see how everything fits together. Beyond specific numbers, it changed how we think about our brand and gave us more trust in our systems.”

Instead of reacting to daily sales fluctuations or relying heavily on organic social media, Confetti My Party began operating from a place of structure and long-term thinking.

“The business feels more grounded now, with systems that support sustainable growth.”

The “Receipt” That Mattered Most

For Confetti My Party, the biggest win wasn’t a flashy number, it was a mindset shift.

“Once we understood the strategy behind Meta ads and how campaigns are actually built, they stopped feeling scary.”

That clarity changed everything.

Ads transformed from something intimidating into something strategic — a tool they could plan, test, and optimize with intention.

“They now feel like something we can improve confidently instead of tiptoeing around.”

Stepping Into the CEO Role

Running ads didn’t just impact marketing. It reshaped how they approach their entire business.

“Running ads naturally pushed us to plan further ahead and think more strategically.”

Instead of focusing on short-term tactics, they began thinking long-term — building systems designed to support growth rather than simply maintain momentum.

The result? A shift from reactive operator to proactive CEO.

Three words describe their experience working with Niche Up:

Empowering. Educational. Eye-opening.

For product-based brands who feel intimidated by Meta Ads but know there’s more available to them, Confetti My Party’s story is a powerful reminder:

Understanding your systems changes everything.

And confidence is often the most valuable return on investment of all.

Ready for some of that CEO Shift for your Shopify brand?

Check out our Done With You Meta Ads Incubator

Strategy. Ads. Systems. + 6 hours of 1:1 Support.

With nervous system care woven in, not tacked on. So you can feel safe stepping into your next level.